At Matsuda, I spent my first year and a half personally shooting a majority of the product photography for the brand. I would shoot everything in studio, carefully matching the established brand aesthetic. Part of Matsuda's brand identity was to treat every piece of content like a fine art project- so it took a lot of light manipulation to create the desired effects. Then I would hire and work with teams of retouchers to retouch the images for their final form. Toward the end of my time at Matsuda, I trained an in-house graphic designer to take over a majority of the product photography and spent more of my time managing stakeholders and ensuring all new product's content creation. Every pair of eyewear was shot in three styles, "pedestal", "front" and "profile".
