Creative Strategy, Creative Marketing, Project Management, and Photography
I use my research background in perception neuroscience and creativity psychology to analyze trends and markets using statistically supported evidence based procedures then I take these trends and apply my creative skills to create mood/story boards, tech packs, and project outlines/timelines for new products and marketing campaigns that align with the direction of the trends analyzed. After which I am directly involved in the development of the project, working with all the stakeholders involved from other creatives such as photographers and graphic designers to marketing analysts and manufacturers to make sure the vision comes to life in a timely and effective manner, finally analyzing the essential KPIs of the projects to confirm goals and results were met. 
Graduated Georgia Institute of Technology, 2018
Published in a journal:
Hicks, Kenny & Lacey, Conor & Hackman, Tristan & Engle, Randall. (2016). What is the nature of creativity? Working Memory Capacity
and Fluid Intelligence are strong predictors of both Divergent and Convergent processes.. 10.13140/RG.2.2.32235.13601.
Back to Top